{"id":5341,"date":"2024-06-26T13:22:01","date_gmt":"2024-06-26T11:22:01","guid":{"rendered":"https:\/\/aragonalimentacion.com\/?post_type=proyecto&p=5341"},"modified":"2025-02-28T12:04:10","modified_gmt":"2025-02-28T11:04:10","slug":"5341","status":"publish","type":"proyecto","link":"https:\/\/aragonalimentacion.com\/en\/proyecto\/5341\/","title":{"rendered":"The FOODSHOPPER project concludes: an e-commerce platform with a virtual assistant powered by AI."},"content":{"rendered":"

Boosting the consumption of sustainable and local products with FOODSHOPPER<\/strong><\/p>\n

NAGRIFOOD leads the FOODSHOPPER project in collaboration with the Arag\u00f3n Food and Nutrition Cluster and with the participation of iAR, ACMP, El Navarrico, and El Caser\u00edo. This project aims to promote the consumption of sustainable and locally sourced foods, encourage healthy diets, and reduce food waste through the design of an innovative e-commerce platform equipped with an artificial intelligence chatbot. The initiative is part of the AEI support program, funded by the European Union’s Recovery and Resilience Mechanism.<\/p>\n

FOODSHOPPER consortium members<\/strong><\/p>\n

\"Empresas<\/p>\n

Project Launch<\/strong><\/p>\n

In the initial phase of the project, the goal was to create an online store offering regional products from Navarra in a modern and original way. To achieve this, FOODSHOPPER utilizes the latest technologies and digital innovations.<\/p>\n

An additional objective of the FOODSHOPPER development is to promote the consumption of sustainable and locally sourced foods, as well as to reduce food waste, a problem that particularly affects the agri-food sector.<\/p>\n

In addition to NAGRIFOOD, the project includes the participation of SMEs associated with the cluster, such as iAR, ACMP, El Caser\u00edo, and El Navarrico. The communication agency Kamikaze was also involved in designing the platform\u2019s visual concept.<\/p>\n

The FOODSHOPPER project emerges in an ideal technological context known as the “Digital Era,” where e-commerce has experienced exponential growth due to changes in consumer habits driven by technology.<\/p>\n

However, as competition in this space increases and consumer expectations evolve, it is necessary to develop new platforms that are more relevant and adapted to the changing demands of the market.<\/p>\n

For this reason, FOODSHOPPER has explored the feasibility of applying artificial intelligence to create a virtual seller that goes beyond simple category navigation and acts as a personalized advisor, capable of answering questions and providing recommendations like a product expert.<\/p>\n

Project Objectives<\/strong><\/p>\n

To initiate work on the project, two primary objectives were established:<\/p>\n