PARTICIPANTS:
Aragonese Food Cluster, Aragon Agri-Food Industries Association, Aragon Agri-Food Cooperatives.
DESCRIPTION AND OBJECTIVES:
The cooperation group created aims to improve the competitiveness of agri-food SMEs and increase the added value of their products, trying to take advantage of the opportunities offered by ICT to promote internationalization, and thus make our Gourmet foods known in other markets. To this end, a study was carried out on the digitization of association companies: surveys, digital marketing plan, creation of a digital ecosystem, staff training…
RESULTS OBTAINED:
More than 200 food SMEs participated in the training seminars. In the diagnostic phase, 50 SMEs participated, and the rate of visits to promotional websites, websites of Aragonese agri-food companies and related social networks increased. There was also an improvement in the perception and visibility of Aragonese food brands in the online channel.
