PARTICIPANTS.
Aragonese Food Cluster, Aragon Agri-Food Industries Association, Aragon Agri-Food Cooperatives
DESCRIPTION AND OBJECTIVES.
The cooperation group created aims to improve recognition among consumers of our agri-food products by providing them with relevant information on their origin, raw materials used in their production, quality marks, etc.; through ICT, while indirectly promoting innovation in SMEs.
RESULTS OBTAINED.
An operational Alibaba.com web store was created (with more than 400 references from 20 companies). 406 messages of demands for specific products in the store have been received, of which 233 have been answered and 95 have been transferred to the companies. In addition, a Newsletter was sent to 51 Spanish food distribution companies in their respective countries, to which a more specific approach was sought.
