PARTICIPANTS.
Aragonese Food Cluster, Aragon Food and Agriculture Industries Association, ITAINNOVA, Aula Dei Science and Technology Park, CITA.
DESCRIPTION AND OBJECTIVES.
The created Operative Group intends to facilitate the communication to the consumer of the healthy foods of the companies that are part of the food cluster, deploying a communication plan with a high impact and based on the information that the consumers themselves and other expert actors in the sector pour into the social networks. For this, a pilot project will be carried out with companies that are members of the cluster, focusing on exploiting the information that exists in social networks, relying on the technologies of massive semantic analysis of Moriarty® texts from ITAINNOVA, specifically the Moriarty – Smart Social Media Analytics solution. that allows monitoring, capturing and analyzing the information associated with certain concepts (words) that have meaning for the organization within Twitter.
RESULTS OBTAINED.
The project is still in the development phase. The terms to be searched for by the processor and the classification categories have been identified that will allow the information to be structured according to the interests of the participating entities. The Twitter accounts of interest for carrying out the search have also been identified, among which are professionals from the world of nutrition, food and cooking, professionals from the world of technology, press or research related to food, as well as entities of considerable weight in the nutritional field.
